Branding
Karei-ya is a café in university area that serves Japanese curry. The café’s owner would like to expand the business so that Karei-ya caters to an older group demographics such as working adults or professionals. Our study of Karei-ya’s intended target market shows that time and news reading matters. Therefore, we included the word “express” in the logo and apply a newpaper-like layout to Karei-ya new visual identity.
